„Positioning is not what you do to a product but what you do to the mind of the consumer.“
Market positioning can’t be left to chance.
Croatian market entry
Strategic positioning means creating an impression in the mind of the consumer about your company or product compared to the competitors. The goal of positioning on the Croatian market is to take the top position in the mind of the consumers, and securing a place within your industry.
Wanting is easier than having.
As technology grabs forward and markets segment into niches, positioning your company is of vital importance for achieving success. You need a clear vision and a deep understanding of the market, target audience and competition. PlasmaN grupa helps you determine your strategic position that in turn defines every aspect of your business, from finance and ops to marketing. You’re safe with us.
What is it that makes your company and product unique? What do you offer to the consumer, and why should they choose you instead of someone else? These insights will be used to build and position your brandon the market, and create a powerful, easy to remember, consistent message that will be cemented in the mind of the consumer.
Strategic positioning is an extremely powerful tool in the right hands. PlasmaN grupa helps your company become a leader in its field:
together we determine the position you want to take in the mind of the consumer and on the market, analyse current conditions and determine a positioning strategy,
we carry out a SWOT analysis to detect strengths, weaknesses, opportunities and threats,
we carry out a market segmentation study and define target audiences,
we carry out benchmarking – competition analysis of an industry’s business performance, with the goal of positioning your company against competition,
we adapt your existing strategy to current market fluctuations, changes in consumer behaviour and competitors’ growth.
Whether you’re entering the Croatian market for the first time, have been present for years, or are just starting your first business, you’ll need our local contacts, support and guiding hand.
Mark Zuckerberg, Facebook founder
„No market is too big or too small, with no place for us“