„Success is a lousy teacher. It seduces smart people into thinking they can’t lose.“
Crisis PR can salvage reputation and jobs
Sooner or later, every company finds itself in a situation where its integrity and reputation are threatened. But few realise that preparing for a crisis can save them from ruin. If crisis communication is part of your strategic plan, you will meet the crisis head on. If not, consequences will be much direr and a lot of time and effort will go into rebuilding your reputation.
In the spring of 2010 BP’s platform in the Gulf of Mexico exploded. 11 workers dies, and oil polluted the entire US south coast. BP wasn’t prepared for a crisis and reacted slowly, with nontransparent communication and executives who shirked from responsibility.
Poor crisis communication damaged the company’s reputation further, and its shares plummeted. BP lost its market leader position and is now worth 30% less than before the crisis.
You can’t allow this to happen to your company.
In times of crisis the most important thing is to react quickly. You need to anticipate ill-disposed media, and tell your side of the story quickly, resolutely and transparently. Whatever the cause of the crisis – employee strike, scandal, negligence, natural disaster, legal dispute – it’s crucial to react on time. Otherwise you only make matters worse, and your reputation suffers further in the eyes of the public, your clients and your business partners.
Our expert team agrees that crisis communication demands preparation and experience,plus keeping a cool head. We make crisis communication a part of your strategy, and are on standby with you at all times. During a crisis we don’t allow media and competition to use the situation to their advantage. We react quickly and calculatedly to ensure your side of the story is heard loud and clear, and your reputation is protected.
Our crisis communication service includes:
availability 24/7 in times of crisis,
creating a crisis communication plan,
prepping the spokesperson of the company, or taking over their role if needed,
monitoring the media and creating space for reaction,
preparing press releases and issuing denials,
communication with the media,
post-crisis PR strategy to rebuild reputation.
Invest in crisis communication, and you’re protecting your reputation and market position. Don’t wait for the worst to happen – let PlasmaN grupa monitor the situation and we’ll meet the crisis head on and beat it together.
Warren Buffet, successful US investor and industrial magnate
„It takes 20 years to build a reputation and five minutes to ruin it.“