„If you don’t tell your story, be sure someone else will.“
Most distinguished people agree that image is everything. Intelligence, eloquence, know-how and aptitude are all necessary, but do not mean much without an established public reputation. This is what your personal success, as well as the success of your company, political party, city or county, depends on. When choosing a business partner, party president or mayor, reputation is crucial and the rest implies. Reputation brings trust, and trust is key when making choices.
How do you construct an image, what does it depend on and how can you retain a positive image? We have analyzed the strategic approach of two completely different public personas. Perhaps the most powerful people in the world, Barack Obama and Pope Francis have numerous advisors at their side. Compared to their predecessors, both have a large number of PR advisors who monitor, create and place positive news in the public. Both are monitored and trained by the best communication coaches, with their every move and word carefully planned. The approach is always the same, and even top movers and shakers use it to construct their image. Let us take care of your reputation; we know how it’s done.
We specialise in three interest groups and haveadapted the above strategic approach and communication strategies of public positioning. Even though the approach is largely the same, nuances make all the difference between successful and less successful communication.
Companies and entrepreneurs (big and small)
Without a stable reputation, you will have no buyers, clients, investors, not even decent staff. Business reputation is not a matter of size or sector. Whether you’re big or small, we help you construct an image that inspires trust and brings profit.
An image of a booming city or county means new investments and jobs, more visitors and developing tourism. Citizens enjoy living in a prosperous area, and the mayor is perceived as a knowledgeable and charismatic leader, their positive image opening doors to a higher political position in their party or the parliament.
Citizens usually vote for a person, not for a political party or programme. As a politician, everything you do is under close scrutiny and can be used for or against you. In Croatia political PR often comes down to spin and crisis management. Take this great opportunity to stand out with simple, positive and transparent communication, and choose PlasmaN grupa as your partner.
Even the best team and a meticulously planned strategy won’t mean much if you don’t have access to media channels to place positive news and show the public what you’re about. As John D. Rockefeller says, “Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” PlasmaN grupa has it all planned for you.
Creating a positive image is a carefully planned and continuous process that brings long-term results. We help you construct, maintain and manage the image you want.
Benjamin Disraeli, British Conservative statesman and writer
„Without publicity there can be no public support, and without public support every nation must decay.“