„We need to understand the role of words and the way they affect people.“
Image and reputation have an astonishing impact on the success of your company or brand. Take yourself as an example – which soft drink would you buy if going abroad, Coca Cola or something similar but less well-known? On an intercontinental trip, would you fly Lufthansa or an unknown airline carrier? Would you take an Aspirin or another painkiller if you had a headache? Use Deutsche Post or an unknown delivery service for important packages? And so on… This is image, and PR is the tool to build it, nationally or internationally as required.
If you project a strong, positive image, you’re on your way to the top. Ignore the importance of perception management, and you’ve given your competitors a chance to grab your market share. PR manages the image of your brand in the mind of the consumer. It sounds slightly odd, but it’s actually an elaborate process that is necessary for your success.
PlasmaN grupa helps you create, manage and maintain a positive, attractive image. This is a continuous process that in the long run ensures the trust of your clients. For us PR is much more than sending out press releases. As your partner, we build trust with media and journalists that cover your sector.We provide them with insights and information about interesting developments in your company and create positive news together.
Our PR experts can smell a good story a mile away, and have excellent connections to regional and national media. We built a journalist base that is at our disposal for publishing positive news. That’s how we create an attractive image in the media your audience consumes and trusts, both traditional (print, TV, events) and online (web portal, social networks). We can be loud and showy, or subtle and sophisticated. Our creative ideas, good connections and extensive experience make sure your story resonates.
Be it B2B or FMCG, every sector needs good publicity. Quality PR gives results regardless of the nature of your business. PR has its rules, and communication with the media is an extremely sensitive matter; just one wrong, thoughtless step can damage relationships and tarnish your reputation. We know the rules of the trade like the back of our hand; you trust us with all your communication matters.
PR is the fastest route to building a positive, stable image. Investing in PR is investing inyour reputation, and therefore in the long term profit of your company. With PlasmaN grupa, this is a safe investment.
Bill Gates, Microsoft founder
„If I was down to my last dollar, I’d spend it on PR.“