„A good PR story is infinitely more effective than a front page ad.“
In its essence, PR is management of a brand or company image in the mind of the consumer. If you don’t take control of your image, your competition will. And far from having your best interests at mind, they will work to your disadvantage. That’s why we’re here for you.
A company that wants long-term success needs to plan strategically its positioning, and labour on constructing a positive brand perception. Without an attractive, stable image you won’t get buyers or investors. That’s why you need a clear plan, careful management and dedicated time. Coca Cola was created in 1888, the first Mercedes was manufactured in 1900, and the first McDonald’s was opened in 1940. These global players recognized the importance of strategic positioning a long time ago, and have been continuously working on their image ever since. That’s why they’re the biggest and the best.
Positive brand perception isn’t created overnight. What’s needed is a strategic, calculated approach, and a tailored communication strategy with explicit goals.Investing time, knowledge and effort, and monitoring market fluctuations is a must, as just one misstep can undermine customer confidence and damage your reputation. Remember what happened to British Petroleum in 2010. You need to play by the rules of the trade and stick to your plan, adjusting it to current events if necessary. Let us take care of this for you.
The communication strategy we produce for you focuses on your product, needs and goals, gets you eyeballs and makes your voice heard. Persistently, consistently and continuously we’ll craft your image and manage your reputation.
Strategic positioning via a communication strategy means:
analysis of current conditions,
identifying communication goals and tools,
activity planning in stages,
identifying the key message,
communicating towards the target audience,
preparing for crisis communication,
tracking results and monitoring market fluctuations.
Strategic positioning is investing in your reputation and long term profit. PlasmaN grupa understands better than anyone the importance of your reputation, for the consumer and the media on one hand, and investors and business partners on the other. We help you regain control over your image, and together we work on brand perception that inspires public confidence in the long run.
Bill Bernbach, US advertising legend
„Nobody counts the number of ads you run; they just remember the impression you make.“