Advertising on a foreign markets
PlasmaN grupa – OPEN YOUR EYES
James Broughton, American poet and film producer
Have you decided to enter a foreign market? Congratulations! Though advertising on a foreign market isn’t service-related, let’s look at Croatian tourism as an example of why it’s necessary.
“Our coastline is the most beautiful in the world”. So they say in Croatia, but did potential tourists and out-of-season guests hear this as well?
Croatia’s first and foremost markets are Germany and German-speaking countries, with almost 100 million inhabitants of middle to high class. But did you know that only 5,7% of them take summer holidays in Croatia? They didn’t hear about us or we don’t communicate with them enough? Recent research shows that every other inhabitant of German-speaking countries prefers car destinations. We are one of the closest seaside destinations, so why aren’t we using this to our advantage?
The fault obviously lies with communications. With tailored, striking advertising on a foreign market you have a chance to stand out and ensure a fully booked, long season. You are responsible for your work, do not hesitate and let us manage the advertising on the foreign markets for you.
Good ideas are what distinguish us, pushes us forward, which is why we are special. Steve Job’s main command: “Think different!” is our guiding principle in creating the creative solutions for your advertising, and we invite you to check us.
Let’s look at another telling example. On a global level, more than two thirds of tourists prefer seaside destinations. Croatia’s coastline spans thousands of kilometres, however the landlocked Austria earns from tourism three times more than we do. Strategic advertising on the foreign market is the key to making a profit.
We are your market entry. PlasmaN grupa with its Vienna branch office controls target groups from German speaking countries. We also operate in Russia, Serbia and Bosnia-Herzegovina. Consumer lifestyles and habits differ greatly here, but we understand the markets well and know how to tailor the communications accordingly.
We offer advertising on foreign markets that is fully adapted to your needs, creating a tailored positioning plan and managing it with minimal risks and best prices. In every moment we’re focused on the goal – making you a profit.
Croatia is geographically ideally placed to be within easy reach of wealthy European countries.Use this to your benefit – advertise your destination, company, service or product on the foreign market, and compare results. You’ll be surprised!
Marko Aurelije, Roman emperor and philosopher
