Angelina Jolie, successful US actress and humanitarian
„When a man speaks, people listen first and watch second. When a woman speaks, people look at her first, and if they like what they see, then they listen.“
Do you havebig, important news about your company and business, something that needs to be made public? Do you wish to address the public directly? A press conference will draw the attention of your audience and the media. In a crisis, organising a press conference gives you a chance to defend your reputation in a resolute, convincing performance. Anticipate harmful information and tell your side of the storyloud and clear.
Organising a press conference has its rules. A press conference has to be short and convey the message clearly. You need contacts with the press, but merely inviting them is not enough. You need to target journalists that specialise in your area, otherwise the turnout will not be satisfactory. At PlasmaN grupa we update our databases monthly, so our conferences are visited by expert journalists that understand the subject matter and know how to convey your message.
We give great attentionto preparing the speaker for a public performance. As Oprah Winfrey, world’s most famous talk show host, says: “Regardless of how you feel inside, always try to look like a winner.” When speaking in public you need to be mindful of every detail – from the structure and content of your presentation, to the tone and colour of your voice. The most important factor for a strong performance is confidence, so we teach various techniques of performance stress removal. PlasmaN grupa works with specially trained coaches who practice internationally acclaimed Wingwave and NLP methods with immediate effect.
Organising a press conference with PlasmaN grupa includes:
finding an adequate location and audio/video technical equipment
help in preparing manuals and materials
preparing speakers (including performance stress removal using the Wingwave method with immediate effect!)
preparing a press kit for journalists
inviting and reminding media and specialised journalists
organising the catering
organising a photographer
follow up with the media – summary and photos immediately after the conference
press clipping service
Organising a press conference is an excellent way to get your story to resonate in public. Whatever the reason for your conference, with our help you will leave a strong, positive, professional, and above all, convincing impression.
John D. Rockefeller, the most successful entrepreneur ever
„Next to doing the right thing, the most important thing is to let people know you are doing the right thing.“